Creative Strategist

I DON'T JUST CREATE. I THINK.

Creativity. Strategy. Continuous Learning.

Explore My Work

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01 — Creativity

A curated
creative universe.

Photography, films, visual stories, and creative experiments. A living archive of work made with intention.

Photography

Shadows & Light

Photography

Frames No. 04

Visual Story

Studio Study

Reel

Untitled

Photography

Light Study

Film

After Hours

Photography

Frame 12

02 — Work

Strategic work
that moves things.

Digital Marketing 01

Brand Repositioning, D2C Skincare

Repositioned an emerging skincare label across paid, organic, and creator channels. 4.2x ROAS in 90 days.

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Business Analysis 02

Market Entry, South India

Built the demand model and channel strategy for a new-market launch. Identified a ₹12 Cr opportunity.

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Project Management 03

Cross-functional 0→1 Product

Took a fintech concept from white-boarding to public beta in 14 weeks across 4 teams.

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Process Improvement 04

Ops Overhaul, Logistics

Mapped and re-engineered the fulfilment pipeline. Cut delivery TAT by 38%.

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Strategy 05

GTM Playbook, B2B SaaS

Authored a 12-month GTM playbook for a seed-stage SaaS. Now their operating document.

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Case Studies 06

A library of strategic work

A growing collection of case studies across marketing, product, and operations.

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03 — Learn

What I'm
learning now.

Tutorials, notes, frameworks, and guides on creativity, strategy, and the space between.

Framework Mar 2025

The 5-Layer Brand Strategy Model

8 min read

Tutorial Feb 2025

Building Editorial Layouts in Figma

12 min read

Notes Feb 2025

On Strategy vs. Tactics (and why most confuse them)

5 min read

Guide Jan 2025

A founder's guide to creative briefs that actually work

10 min read

Tutorial Jan 2025

Cinematic color grading for short-form video

15 min read

Notes Dec 2024

Continuous learning: a system, not a habit

6 min read

04 — About

How I think.
What I create.
What I believe.

I'm a creative strategist working at the intersection of creativity, strategy, and continuous learning. I don't separate them — they are the same muscle, trained in different directions.

I work with founders, brands, and teams to build clear strategic thinking, sharp creative execution, and the kind of systems that compound. My edge isn't one skill — it's the willingness to keep learning, publicly, until something new becomes possible.

5+

Years building

40+

Projects shipped

12

Industries touched

∞

Curiosity

What I believe

01

Strategy without creativity is a spreadsheet. Creativity without strategy is a mood.

02